pizzaville pizza

Pizzaville is a local pizza restaurant in Louisville, Kentucky specializing in fresh ingredients and made-from-scratch dough. They've built a reputation for themselves as a small-town "mom and pop" pizza joint with superior taste and ingredients, and the speed and convenience of a national chain.

The objective for this redesign was to create an interactive website that allowed users to navigate through the menu and place orders online for delivery. Pizzaville wanted the new site to have a vibrant, energetic feel with plenty of hi-res pictures of their food so that users could almost smell the pizza through their screens.

We developed and built an intuitive UX website design that incites users to place online orders. Additionally, we allotted plenty of time for custom graphic design during the build phase of this project. These detailed food graphics promote phantosmia, the perception of smells that aren't really there, and increases the likelihood that the user will place an online order.